A. VALARIE  ZEITHAML  MARY JOBITNER <br/><br/>
SERVICES MARKETING 3RD EDITION 

 - NEW DELHI  TATA MCGRAW-HILL  2003 
<br/><br/><label>ISBN: </label>0-07-053042-4 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI/S