R.S.N.  PILLAI  BAGAVATHI <br/><br/>
MODERN MARKETING PRINCIPLES AND PRACTICES 

 - NEW DELHI  S. CHAND & COMPANY  1987 
<br/><br/><label>ISBN: </label>81-219-1697-6 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PIL/M