00301nam a2200133Ia 4500008004100000020001800041082001000059082001000069100002000079245003000099260000700129260002200136260000900158230118s9999||||xx |||||||||||||| ||und||  a0-273-60735-9  a658.8  bHUT/M  aandybhutchings 0amarketing a resource book  auk  bpitman publishing  c1995