D. PETER  BENNETT  H. HAROLD KASSARJIAN <br/><br/>
CONSUMER BEHAVIOR 

 - NEW DELHI  PRENTICE-HALL OF INDIA  1998 
<br/><br/><label>ISBN: </label>81-203-0172-2 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / BEN/C