E. PAUL  GREEN   S. DONALDTULL <br/><br/>
RESEARCH FOR MARKETING DECISIONS 

 - NEW DELHI  PRENTICE-HALL OF INDIA  1998 
<br/><br/><label>ISBN: </label>81-203-0757-7 
<br/><br/><label>Dewey Class. No.: </label>658.83  / GRE/R