R. PHILIP  CATEORA <br/><br/>
INTERNATIONAL MARKETING NINTH EDITION 

 - CALIFORNIA  MCGROW - HILL INTERNATIONAL EDITIONS  1997 
<br/><br/><label>ISBN: </label>0-07-115209-1 
<br/><br/><label>Dewey Class. No.: </label>658.84  / CAT/I