V.S  RAMASWAMY  SNAMAKUMARI <br/><br/>
MARKETING MANAGEMENT PLANNING,IMPLEMENTATION AND CONTROL 

 - NEW DELHI  MACMILLAN INDIA LIMITED  1990 
<br/><br/><label>ISBN: </label>0333-92439-8 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM/M