J. WILLIAM  STANTON  J. MICHAELETZEL <br/><br/>
FUNDAMENTALS OF MARKETING TENTH EDITION 

 - NEW YORK  MCGRAW-HILL EDUCATION  1994 
<br/><br/><label>ISBN: </label>0-07-113561-8 
<br/><br/><label>Dewey Class. No.: </label>658.8  / STA/F