J. PAUL   PETER  C. JERRYOLSON <br/><br/>
CONSUMER BEHAVIOUR AND MARKETING STRATEGY  

 - NEW YORK  MCGRAW-HILL PUBLISHING   1999 
<br/><br/><label>ISBN: </label>0-256-22529-X 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / PET/C