K. SATISH  BATRA  S.H.H.KAZMI <br/><br/>
CONSUMER BEHAVIOR TEXT AND CASES SECOND EDITION 

 - NEW DELHI  EXCEL BOOKS  2004 
<br/><br/><label>ISBN: </label>978-81-7446-644-0 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / BAT/C