R. MICHAEL   CZINKOTA  A. LLKKARONKAINEN <br/><br/>
INTERNATIONAL MARKETING 

 - NEW DELHI  CENGAGE LEARNING  2013 
<br/><br/><label>ISBN: </label>978-81-315-2072-7 
<br/><br/><label>Dewey Class. No.: </label>658.84  / CZI/I