MICHAEL R.  CZINKOTA  MASAAKI KOTABLE <br/><br/>
MARKETING MANAGEMENT  

 - NEW DELHI  CENAGE LEARNIMG  1998 
<br/><br/><label>ISBN: </label>91-11-43641111 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CZI/M