K. NARESH  MALHOTRA  SATYABHUSHANDASH <br/><br/>
MARKETING MANAGEMENT SIXTH EDITION 

 - NEW DELHI  PEARSON EDUCATION  2011 
<br/><br/><label>ISBN: </label>978-81-317-3181-9 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAL/M