DONALD R  COOPER  PAMELA SSCHINDLER <br/><br/>
MARKETING RESEARCH CONCEPTS  AND CASES 

 - NEW DELHI  TATA MC GRAW-HILL PUBLISHING COMPANY LIMITEAD  2006 
<br/><br/><label>ISBN: </label>978-0-07-060091-1 
<br/><br/><label>Dewey Class. No.: </label>382.954  / COO/M