R.S.N  PILLAI  BAGAVATHI <br/><br/>
MARKETING MANAGEMENT  

 - RAM NAGAR ,NEW DELHI  S.CHAND &COMPANY LTD   2010 
<br/><br/><label>ISBN: </label>81-219-3244-0 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PIL/M