P.C.  JAIN  MONIKABHATT <br/><br/>
CONSUMER BEHAVIOR IN INDIAN CONTEXT 2ND REVISED EDITION 

 - NEW DELHI  S. CHAND & COMPANY  2003 
<br/><br/><label>ISBN: </label>81-219-2214-3 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / JAI/C