A. ROGER  KERIN  W. STEVENHARTLEY <br/><br/>
MARKETING EIGHTH EDITION 

 - NEW DELHI  TATA MCGRAW-HILL  2007 
<br/><br/><label>ISBN: </label>978-0-07-062012-4 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KER/M