J. NICHOLAS   DEBONIS  ERIC BALINSKI <br/><br/>
VALUE-BASED MARKETING FOR BOTTOM-LINE SUCCES 

 - NEW DELHI  TATA MCGRAW-HILL  2004 
<br/><br/><label>ISBN: </label>0-07-059837-1 
<br/><br/><label>Dewey Class. No.: </label>658.3  / DEB/V